Salesforce vs Zoho CRM vs SugarCRM

By Aakanksha Patel
August 16, 2017
Salesforce vs Zoho CRM vs SugarCRM

We have such a huge number of CRM Software alternatives in today’s market that choosing the right product may be difficult. This comparison will help you to find an affordable software that will suit your business requirements.

Salesforce

This is the most well-known cloud based CRM platform. Salesforce is one of the original Software/Platform as a service (SaaS/PaaS) companies offering a fully cloud based application for users. By that we mean, it is a cloud hosted/managed CRM and yet you are able to customize your instance to any extent.

Key Features

  • Lead, Contact, Account, and Opportunity Management
  • Campaign Management
  • Chatter Tool
  • Custom Reports
  • Custom Dashboards
  • Process Builder for Process Automation
  • Territory Management
  • APIs
  • Workflows
  • Person Account
  • Google Apps Integration
  • Sandbox
  • Allows Customization beyond out-of-box functions of Salesforce

Price and Editions

  • Salesforce Group ($25 user/month) limits up to 5 users
  • Salesforce Professional ($75 user/month)
  • Salesforce Enterprise ($150 user/month)
  • Salesforce Unlimited ($300 user/month)

Click here for details about features provided in different editions

Zoho CRM

Zoho CRM is starting to gain some traction in the CRM space. It has great support for Google Apps and Gmail. The gadgets make it very easy to access your CRM directly from Gmail. You can create leads, potentials, and tasks from within Gmail without having to jump back and forth.

Key Features

  • Lead, Contact, Account and Opportunity Management
  • Workflow Automation
  • Multi-Channel Communication
  • Territory Management
  • Customization Using – Zoho Apps, Google App Integration, and Zoho Marketplace
  • Sandbox – Available only in Ultimate edition

Price and Editions

  • Zoho CRM Free (till 3 users) edition for start-ups
  • Zoho CRM Standard ($12 user/month billed annually)
  • Zoho CRM Professional ($20 user/month billed annually)
  • Zoho CRM Enterprise ($35 user/month billed annually)
  • Zoho CRM Ultimate ($100 user/month billed annually)

Click here for details about features provided in different editions

SugarCRM

SugarCRM is a unique platform because you have a cloud based solution or a self-hosted solution. Being open source you have access to customize the interface and database in the back-end.

Key Features

  • Open Source
  • Cloud Based or Self Hosted
  • Tracks all steps in your sales process
  • Great Marketing Tools
  • Mass Emailing
  • Customization to meet your requirements
  • Some Social Media Integration
  • Some 3rd Party Google Apps Support

Price and Editions

  • Sugar Community (Free)
  • Sugar Professional ($40 user/month billed annually)
  • Sugar Enterprise ($65 user/month billed annually)
  • Sugar Ultimate ($150 user/month billed annually)

Click here for details about features provided in different editions

Recommendations

Though not one size fit for all when considering the many scenarios where we recommend a specific CRM solution, in an effort to simplify the decision making. Here is what we recommend:

  • Avoid going for an industry specific CRM or not widely used CRM. As widely used CRMs have a much better ecosystem you will save cost on integrations with third party systems and will be easier to find a developer for customization in the long run.
  • If you are a small business (less than $1M) and do not have complicated marketing automation, integrations, customizations; Zoho is recommended over Sugar paid versions.
  • If you do not want a monthly fee and need heavier customizations, consider SugarCRM community.
  • If you are a growing business or a mid/large cap company, with few sales people as a part of sales process, consider Salesforce. The platform is hands down the strongest and no one even comes close to its capabilities. They have 80% market share for a reason.

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